Respondesign asked me to assist them in redesigning their identity and provide design direction for an array of branding touch-points, including their corporate website.

Respond  focuses on "Games That Are Good For You" and since 2003 has emerged as a fitness gaming leader They debuted the popular, Yourself!Fitness in the eary 2000's. With the 2010 launch of some new products, they needed a cohesive look and feel that represented their capabilities and innovations.

With strategic direction provided by the über-creative and business savvy of Jeff Foster, CMOI had a wide open canvas creatively. "Game On!"

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